Dates Covered & Contents:
Local Market Audience Analyst is a product from SRDS, formerly known as Standard Rate and Data Service, “a virtual interaction between advertising agencies, marketers and media properties.” Local Market Audience Analyst offers demographic and market segmentation data of consumers by focusing on a variety of lifestyle and behavior descriptions. For additional information about accessing and using Local Market Audience Analyst, you may find it helpful to view these guides prepared by SRDS.
Local Market Audience Analyst access instructions: http://www.srds.com/frontMatter/guides/accessguide.pdf
Local Market Audience Analyst tutorial videos: http://www.srds.com/frontMatter/video/lmaa/
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