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Claritas Segmentation & Market Solutions

Claritas Segmentation & Market Solutions (formerly Local Market Audience Analyst) is a product from SRDS (Standard Rate and Data Service), a division of Kantar Media. Claritas SMS (also branded as Nielsen SMS) offers demographic and market segmentation data of consumers by focusing on a variety of lifestyle and behavior descriptions.  For additional information about accessing and using Claritas / Nielsen SMS, you may find it helpful to view these guides prepared by SRDS.

Claritas SMS Basics:

30-minute training video:

Claritas SMS Reports at a glance (includes mapping/cross-reference to former LMAA reports):




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Our licensing agreements require that off campus access to most of these electronic resources be limited to students, faculty and staff of The College of New Jersey. However, all resources are available from within the library.


R. Barbara Gitenstein Library
The College of New Jersey
P.O. Box 7718
2000 Pennington Rd.
Ewing, NJ 08628


Maps and Floor Plans

All areas of the Gitenstein Library building are closed. Due dates for library material have been extended. Librarians are still available to answer questions. For more information please see