Claritas Segmentation & Market Solutions (formerly Local Market Audience Analyst) is a product from SRDS (Standard Rate and Data Service), a division of Kantar Media. Claritas SMS (also branded as Nielsen SMS) offers demographic and market segmentation data of consumers by focusing on a variety of lifestyle and behavior descriptions. For additional information about accessing and using Claritas / Nielsen SMS, you may find it helpful to view these guides prepared by SRDS.
Claritas SMS Basics:
30-minute training video: http://pages.srds.com/2016-04-
Claritas SMS Reports at a glance (includes mapping/cross-reference to former LMAA reports): http://pages.srds.com/rs/259-
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